As a fitness professional for the past 27-years, I have seen many trends come and go, as well as an improvement of technologies. None of these are more apparent than improvements in sports supplementation. At one time, any protein powder was considered advantageous. We have since learned that all proteins as well as their ingredients are NOT created equally.

The reason we use New Zealand Grass Fed Protein is because it is held to the highest standards, increasing bio-availability and absorption to fuel and repair tired muscles. The grass-fed cows in New Zealand spend 100% of their feeding time roaming the pasture, consuming only the food that nature has provided.  

But it doesn’t end with protein alone, our objective is to provide the BEST natural and wholesome dietary products to help individuals improve their health, fitness, and well-being. From our 100% Australian Macadamia Nut Oil to our Icelandic Cold-processed Omega-3 Fish Oil, we use the highest quality ingredients to deliver essential dietary supplementation with a low glycemic response. We leave out any chlorine attached artificial sweeteners.

Strength Genesis products are:

  • Gluten free
  • Grain free 
  • Soy free 
  • High fructose corn syrup free
  • GMO Free 
  • Non-dairy creamer free
  • Growth Hormone free
  • Sucralose free
  • Sugar alcohol free


Our products are thoughtfully designed for the fitness professional, health enthusiast, or weekend warrior. If it matters to you what you put into or on your body, it matters to us. I have carefully tested and used every product in our line for my private clients, myself, and even further, my family.

Derek Alessi Ph.D