"Our products are thoughtfully designed for the fitness professional, health enthusiast, or weekend warrior."

- Dr. Derek Alessi


"I have carefully tested and used every product in our line for my private clients, myself, and even further, my family."


Our philosophy

Strength Genesis is committed to providing products and packaging that are both good for people and the planet.

Why our products?

Good for you

We're cautious of our ingredient selection and use only the best.

Made to perform

High-quality award-winning formulas made to improve health and fitness.

100% transparency

We provide information around what's in our products and why.

From the CEO

As a fitness professional for the past 27-years, I have seen many trends come and go, as well as an improvement of technologies. None of these are more apparent than improvements in sports supplementation. At one time, any protein powder was considered advantageous. We have since learned that all proteins as well as their ingredients are NOT created equally.

The reason we use New Zealand Grass Fed Protein is because it is held to the highest standards, increasing bio-availability and absorption to fuel and repair tired muscles. The grass-fed cows in New Zealand spend 100% of their feeding time roaming the pasture, consuming only the food that nature has provided.

But it doesn’t end with protein alone, our objective is to provide the BEST natural and wholesome dietary products to help individuals improve their health, fitness, and well-being. From our 100% Australian Macadamia Nut Oil to our Icelandic Cold-processed Omega-3 Fish Oil, we use the highest quality ingredients to deliver essential dietary supplementation with a low glycemic response. We leave out any chlorine attached artificial sweeteners.

Derek Alessi Ph.D

"Excellent Quality; Great taste & very light!"

- Sharon G